BEST YOUNG CREATIVE OF 2022-2023
BY ART DIRECTORS CLUB OF EUROPE
CITY OF LAHTI
2021
"REMOTE WORKSTATION"
MY ROLE
Creative concept design
Creative content strategy
GOAL
In Finland, people are always keen to be in the forest and close to nature. Let's encourage people to go back out and at the same time communicate the fact that Lahti is the European Green Capital.
SOLUTION
We produced and installed a series of open-air desks for remote working out in the middle of the wilderness of Lahti.
The campaign was launched through PR, social media content and with influencers.
We made the design available for everyone and encouraged other cities to build their own versions.
RESULTS
+300 earned media hits from Fast Company to GQ.
+100 million people reached through PR
Concept spread to other cities in Europe, who will produce their own workstations for 2022.
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