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BEST YOUNG CREATIVE OF 2022-2023
BY ART DIRECTORS CLUB OF EUROPE
BURGER KING
2019
"SILENT DRIVE-THRU"
The Top 15 Stunts and Innovations of 2019 voted by Adweek
MY ROLE
Creative concept design
PR specialist
TASK
How to boost downloads for Burger King’s new mobile app?
SOLUTION
The stereotype goes that Finns don't do small talk. So why aren’t all services built to match this? To serve Finns the way they’d prefer (even though they wouldn’t say it), we created something new:
The world’s first “100 % Silent Drive-Thru service. A service where no verbal communication is needed.
The customer registers into the mobile app, makes and pays the order on a credit card, decides when it will be ready and picks up the order from the restaurant.
But instead of queuing and waiting at the old-fashioned Drive-Thru lane, the order is delivered, by a silent Burger King employee, directly into the customer vehicle that is parked on the specific Silent area.
RESULTS
The Silent Drive-Thru fastens the ordering process on average 7 to 8 minutes.
App downloads
+45% growth
Sales through the app doubled.
Impressions:
~ 411 045 557
15 -> 5 app ranking increase in food & drink category
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