ADIDAS
2022

" THE IMPOSSIBLE RONDO"

Tapping into the deep fake trend, we designed the Impossible Rondo as a tribute to Messi's last World Cup and career, featuring five Messi's, each representing The World Cups he participated in.
This unique and authentic game of Rondo truly celebrates his legacy within the beautiful game! 

In total, the film got over 2.6 billion views and around 1.2 million comments.