who dat boy?
Hybrid Creative with 9+ years in global agencies. Background in strategy and business development.
My strength? Coming up with fresh ideas and turning them into experiences that resonate. I specialize in earned-first campaigns that go viral on socials and get headlines.
From beer brewed with goose shit to hiring professional queuers at music festivals and even silent drive-thrus for introverted Finns. Basically, real things that real human beings care about and want to interact with, not just ads.
The work I have done has been covered by various media like BBC, CNN, GQ, Forbes and Fast Company.
Some brands that I have been involved with:
Porsche, adidas, Nike, Optimum Nutrition, McDonald's, Burger King, Boiler Room, Genelec, Finnish FA and Philips.
Agencies: Superson, TBWA\Helsinki, TBWA\Neboko, TBWA\Global
awards
adidas
Cannes Lions: Shortlist, Outdoor for Messi Campaign
Odido
ADCN: Finalist x2
SAN: Finalist x 2 (tbd)
Esprix: Finalist (tbd)
City of Lahti campaigns
ADC*E Awards: Bronze, Outdoor
ADC*E Awards: Bronze, Innovation
ADC*Finland: Silver, Outdoor
ADC*Finland: Silver, Experimental
AdForum Care Awards: Shortlist
Caples Awards: Silver, Integrated
Caples Awards: Bronze, Sustainability
Cresta Awards: Bronze, Brand purpose
Cresta Awards: Shortlist, Experimental
Eurobest: Shortlist, Experience
Fast Company World Changing Innovations - Finalist
Reddot Winner, Experimental Outdoor Campaign
Sabre Awards: Gold, ESG Campaign
The Equal Kit
ADC*Finland: Silver, Experimental
ADC*Europe: Gold, Communication
Grand One (Best digital work in Finland): Silver, Equality
Sponsorship Awards Finland: Gold
National League rebranding
ADC*E Awards: Gold, PR
ADC*E Awards: Silver, Brand Experience
ADC*Finland: Gold, Campaigns
ADC*Finland: Silver, Experience
Finnish Comms Awards: Gold
Effie Awards: Finalist
UEFA Grow Awards: Winner in brand development
Projects 2019-2020
Grand One (Best digital work in Finland): Silver, Social Media Presence
Grand One: Shortlist
The Drum Dadi Awards: Silver
Evento Awards: Gold
New York Advertising Awards: Shortlist
The Drum Marketing Awards: Shortlist
Effie Finland: Finalist
recognitions
Art Directors Club
Best Young Creative in Europe 2022
Cannes Lions
Young Lions Jury member, 2024
Young Lions gold, 2019
Grand One
Jury member: Best campaign, Best PR, 2024
London International Awards
Creative LIAsons on-site mentee, 2023
Ad Forum
PHNX Jury member, 2022
ADC*Europe
Creative Express invitational paricipant, 2022
things I like
💙
Streetwear, sneakers and hip-hop culture
Japanese fashion magazines
Tyler, The Creator interviews
💙
Bookstores
Football and sports in general
Seeing my friends succeeding
Fly-fishing (I usually don't catch shit)
💙
Bunch of other stuff. Like round shapes on buildings.
things I don't like
🖕
Snow in April
Hand dryers in public toilets
Wi-Fi passwords like this: kjIJm9283nfN
