BEST YOUNG CREATIVE OF 2022-2023
BY ART DIRECTORS CLUB OF EUROPE
WHO DAT BOY?
Modern PR-driven creative with a strategic mindset and background in business development. Currently working for TBWA\NEBOKO in Amsterdam with adidas, Philips and McDonald's as a Creative.
I'm best at coming up with an idea and taking it the step to make it come to life in the right way. My specialty is in creating entertaining, engaging and original campaigns that capture social media discussions and generate headlines. Whether it's beer made out of goose shit, hiring professional queuers for music festivals or silent drive-thru for introverted Finns. Basically, real things that real human beings care about and want to interact with - not just ads.
The work I have done has been covered by various media like BBC, CNN, GQ, Forbes and Fast Company and won some awards.
AWARDS
European Best Young Creative of 2022-2023 by Art Directors Club of Europe
Cannes Lions: Shortlist, Outdoor 2023 for adidas Messi Campaign
For the City of Lahti campaigns
ADC*E Awards: Bronze, Outdoor, 2022
ADC*E Awards: Bronze, Innovation, 2022
ADC*Finland: Silver, Outdoor, 2022
ADC*Finland: Silver, Experimental 2022
AdForum Care Awards: Shortlist, 2022
Caples Awards: Silver, Integrated, 2022
Caples Awards: Bronze, Sustainability, 2022
Cresta Awards: Bronze, Brand purpose, 2022
Cresta Awards: Shortlist, Experimental, 2022
Eurobest: Shortlist, Experience, 2022
Fast Company World Changing Innovations - Finalist,2022
Reddot Winner, Experimental Outdoor Campaign, 2021
Sabre Awards: Gold, ESG Campaign, 2023
For the Equal Kit campaign
ADC*Finland: Silver, Experimental 2022
Grand One (Best digital work in Finland): Silver, Equality 2022
Sponsorship Awards Finland: Gold, 2022
For the National League rebranding
ADC*E Awards: Gold, PR, 2021
ADC*E Awards: Silver, Brand Experience, 2021
ADC*Finland: Gold, Campaigns, 2021
ADC*Finland: Silver, Experience, 2021
Finnish Comms Awards: Gold, 2021
Effie Awards: Finalist, 2021
UEFA Grow Awards: Winner in brand development, 2021
Projects 2019-2020
Grand One (Best digital work in Finland): Silver, Social Media Presence, 2020
Grand One: Shortlist, 2019
The Drum Dadi Awards: Silver, 2019
Evento Awards: Gold, 2019
New York Advertising Awards: Shortlist, 2019
The Drum Marketing Awards: Shortlist, 2019
Effie Finland: Finalist, 2019
Other recognition
Creative LIAsons on-site mentee, 2023
Cannes Young Lions: Gold, 2019
Ad Forum PHNX 2022 Jury member
ADC*E Creative Express Program participant, 2022