WHO DAT BOY?
Modern PR-driven creative with a strategic edge and a business development background. Currently at TBWA\X in Amsterdam, where I primarily work with adidas as a Senior Creative.
My strength? Coming up with fresh ideas and turning them into real-world experiences that resonate. I specialize in crafting entertaining, original campaigns that spark social media discussions and make headlines. From beer brewed with goose shit to hiring professional queuers at music festivals, and even silent drive-thrus for introverted Finns. Basically, real things that real human beings care about and want to interact with - not just ads.
The work I have done has been covered by various media like BBC, CNN, GQ, Forbes and Fast Company.
Some Brands that I have been involved with: adidas, Nike, Optimum Nutrition, Mcdonald's, Burger King, Boiler Room, Genelec, Finnish FA and Philips.
AWARDS / RECOGNITIONS
European Best Young Creative of 2022-2023 by Art Directors Club of Europe
Cannes Lions: Shortlist, Outdoor 2023 for adidas Messi Campaign
For the City of Lahti campaigns
ADC*E Awards: Bronze, Outdoor, 2022
ADC*E Awards: Bronze, Innovation, 2022
ADC*Finland: Silver, Outdoor, 2022
ADC*Finland: Silver, Experimental 2022
AdForum Care Awards: Shortlist, 2022
Caples Awards: Silver, Integrated, 2022
Caples Awards: Bronze, Sustainability, 2022
Cresta Awards: Bronze, Brand purpose, 2022
Cresta Awards: Shortlist, Experimental, 2022
Eurobest: Shortlist, Experience, 2022
Fast Company World Changing Innovations - Finalist,2022
Reddot Winner, Experimental Outdoor Campaign, 2021
Sabre Awards: Gold, ESG Campaign, 2023
For the Equal Kit campaign
ADC*Finland: Silver, Experimental 2022
ADC*Europe: Gold, Communication 2022
Grand One (Best digital work in Finland): Silver, Equality 2022
Sponsorship Awards Finland: Gold, 2022
For the National League rebranding
ADC*E Awards: Gold, PR, 2021
ADC*E Awards: Silver, Brand Experience, 2021
ADC*Finland: Gold, Campaigns, 2021
ADC*Finland: Silver, Experience, 2021
Finnish Comms Awards: Gold, 2021
Effie Awards: Finalist, 2021
UEFA Grow Awards: Winner in brand development, 2021
Projects 2019-2020
Grand One (Best digital work in Finland): Silver, Social Media Presence, 2020
Grand One: Shortlist, 2019
The Drum Dadi Awards: Silver, 2019
Evento Awards: Gold, 2019
New York Advertising Awards: Shortlist, 2019
The Drum Marketing Awards: Shortlist, 2019
Effie Finland: Finalist, 2019
Other recognition
Cannes Young Lions: Jury member, 2024
Grand One: Jury member, 2024
Creative LIAsons on-site mentee, 2023
Ad Forum PHNX 2022 Jury member
ADC*E Creative Express Program participant, 2022
Cannes Young Lions: Gold, 2019