WHO DAT BOY?
Modern PR-driven creative with a strategic edge and a business development background. Currently at TBWA\X in Amsterdam, where I primarily work with adidas as a Senior Creative.
My strength? Coming up with fresh ideas and turning them into real-world experiences that resonate. I specialize in crafting entertaining, original campaigns that spark social media discussions and make headlines. From beer brewed with goose shit to hiring professional queuers at music festivals, and even silent drive-thrus for introverted Finns. Basically, real things that real human beings care about and want to interact with - not just ads.
The work I have done has been covered by various media like BBC, CNN, GQ, Forbes and Fast Company.
Some Brands that I have been involved with: adidas, Nike, Optimum Nutrition, Mcdonald's, Burger King, Boiler Room, Genelec, Finnish FA and Philips.
AWARDS / RECOGNITIONS
adidas
Cannes Lions: Shortlist, Outdoor for Messi Campaign
For the City of Lahti campaigns
ADC*E Awards: Bronze, Outdoor
ADC*E Awards: Bronze, Innovation
ADC*Finland: Silver, Outdoor
ADC*Finland: Silver, Experimental
AdForum Care Awards: Shortlist
Caples Awards: Silver, Integrated
Caples Awards: Bronze, Sustainability
Cresta Awards: Bronze, Brand purpose
Cresta Awards: Shortlist, Experimental
Eurobest: Shortlist, Experience
Fast Company World Changing Innovations - Finalist
Reddot Winner, Experimental Outdoor Campaign
Sabre Awards: Gold, ESG Campaign
For the Equal Kit campaign
ADC*Finland: Silver, Experimental
ADC*Europe: Gold, Communication
Grand One (Best digital work in Finland): Silver, Equality
Sponsorship Awards Finland: Gold
For the National League rebranding
ADC*E Awards: Gold, PR
ADC*E Awards: Silver, Brand Experience
ADC*Finland: Gold, Campaigns
ADC*Finland: Silver, Experience
Finnish Comms Awards: Gold
Effie Awards: Finalist
UEFA Grow Awards: Winner in brand development
Projects 2019-2020
Grand One (Best digital work in Finland): Silver, Social Media Presence
Grand One: Shortlist
The Drum Dadi Awards: Silver
Evento Awards: Gold
New York Advertising Awards: Shortlist
The Drum Marketing Awards: Shortlist
Effie Finland: Finalist
Other recognition
European Best Young Creative of 2022-2023 by Art Directors Club of Europe
Cannes Young Lions: Jury member, 2024
Grand One: Jury member, 2024
Creative LIAsons on-site mentee, 2023
Ad Forum PHNX 2022 Jury member
ADC*E Creative Express Program participant, 2022
Cannes Young Lions: Gold, 2019