BEST YOUNG CREATIVE OF 2022-2023
BY ART DIRECTORS CLUB OF EUROPE
KYRÖ DISTILLERY COMPANY
2018
"PROFESSIONAL QUEUERS"
MY ROLE
Creative concept design
PR specialist
Account lead
TASK
Kyrö participated in four different music festivals in the summer of 2018. Each had several competitors with fancy and expensive booths.
How to steal the show, grow brand love and improve people's festival experience?
Insight = Queuing sucks ass
SOLUTIONS
We granted our fellow Finns the freedom from queuing, setting them free to chase festival dreams, bands, friends and lovers.
How? By hiring Professional Queuers. We started the campaign by recruiting people through social media to become professional queuers. The deal was simple: You'll enjoy the music for free, just stand in line so that other festival guests can enjoy what they paid for. Win - Win.
RESULTS
Our campaign reached
2.1 million Finns out of 5.5 through PR.
Event promotion of the year in Finland
