top of page

CITY OF LAHTI
2021
 

"CITY SKIS"
 

MY ROLE

Creative concept design
Creative content strategy
 

PROBLEM

We needed to tell the world that The City of Lahti is the European Green Capital of 2021.

SOLUTION

Forget City Bikes - Here are City Skis. 

To communicate about Lahti's green innovations, we created a new one:

The world's first urban ski sharing program.

RESULTS

859 media mentions from Finnish newspapers to Forbes and BBC.

1.9 Billion people reached.

+15% of the local residents had a positive view towards Green Capital year.
 

244450111_383202870128032_7382322583809400007_n.jpg
Lahti-Cannes2.jpg
bottom of page